Craft your own story.
Branding, social and creative technology for projects that are open to experimentation. I'm Jazmine DeCaro, Digital Art Director and Creative Technologist, working across Switzerland.
Selected work
Five projects.
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Friendly
Spaces
A nationwide family-friendly certification for businesses, and an app that helps parents find these welcoming venues.
Amberg
Loglay
A web design and social media refresh, beginning with a branding workshop.
WILD
A holistic communication strategy for their oral care line, following a complete brand overhaul.
Aloha
A full branding and website for a small gardening company, with room to expand.
UP4
MINT
A web design pitch for a national initiative promoting STEM to children and their parents.
What I do
Four pillars.
Brand
Identity, naming and guidelines that survive contact with the real world.
Social
The right channels for the right audience, chosen against your goals.
Content
One recognisable voice, everywhere your brand shows up.
Emerging tech
Staying open to new tools, and using them where they make the work better rather than just newer.
Four questions · about a minute
Not sure where to start?
There are seven projects here and you probably want two of them. Answer four questions and I'll point you at the right ones — including the version you can play.
Open it full screen →Question 1 of 4
What are you here to look at?
Side thread
Illustration through emerging tech.
Women in Fiction
Illustrated portraits that step off the page when you point a phone at them.
KSB Magazine
An editorial illustration series built with generative tools and finished by hand.