Der Weisse Mann

Print Design - Interview Magazine

ruby ag created an in-house magazine project around the topic of the white man. We wanted to show him in a way which he is rarely seen in public: vulnerable. From a female perspective we wanted to know what he really thinks. Our white men are not CEOs nor presidents. They're just ordinary men. They like to cook and clean. They like to dress up, have fears and worries, yearn for love.