Aloha wanted to have a rebranding of their corporate identity as well as a new web presence. They requested a design that represented their core values and also allowed for opportunities for eventual sub-brands of the different branches of the company.

This rebranding took place over a couple months and worked towards the goal of achieving a branding that communicated a more authentic and appropriate identity to potential clients. They wanted their branding to reflect their values and focus as a service provider.

Overall the branding represented the organic nature of their work. The branch and hand translate the partnership between nature and human intervention and represents their core values of working with (not against) nature and wild gardening practices.

The website was designed with a minimalistic style so that the important information was at the forefront. They wanted to start simple with the ability to scale up and include pages for their educational offerings. Overall it allowed for a good pairing between portfolio images and informative text.