While working as part of the creative team at ruby AG, I led the concept and illustration for the 2019 Advent calendar campaign Women in Fiction—a tribute to 25 iconic female role models from film and television. The series featured digitally illustrated animated heroines, celebrating the cultural impact of women in storytelling.

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The postcard set was made interactive through an augmented reality app, giving recipients a playful and immersive way to engage with the artwork. When the viewer scanned the illustration with the app the animation appeared on the screen. We also published the animated series on ruby’s Instagram account throughout December, reinforcing the company’s commitment to increasing the visibility of women across all areas of society.

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This in-house initiative was designed to strengthen customer relationships while showcasing Ruby AG’s values through bold, creative storytelling.