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Businesstag für Frauen - Branding
I created the branding concept for Businesstag. This included logo, print media and front-end design of the website. The client wanted a design that emulated the theme of the conference - women in business. I worked to develop a more organic look - stepping away from the the sharp and hard lines usually reserved for the business world. The branding resulted in soft forms and warm hues which translated well from print to digital.
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