PLANLABS is a company focussing on combining AI technology with HVAC installations of industrial buildings. They are pioneers in the construction industry and are working to disrupt traditional HVAC installation by being faster and more precise.

The owners wanted a branding to accompany their new endeavour and wanted it to fit with their goals as well as their industry. It was important to be a blend of tech and construction.

​

Together we were able to achieve a great combination of the desired aspects for the corporate identity. It is reminiscent of the traditional construction industry while stepping out with something more modern. This logo was developed to be primarily in digital contexts and foremost in the pitch deck and other presentations.

The identity has given them a strong yet reduced logo concept that works for both clients in tech as well as the construction industry.