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WILD

WILD Pharma rebranded their oral care line in 2019. I joined as social media manager and art director, which meant starting with a clean slate.

Role
Social Media Manager & Art Director
Context
Employed in-house at WILD
Disciplines
Brand workshop, content strategy, art direction, shoot production
Reach
Switzerland and international
A father carrying a small child on his shoulders on a garden balcony

The brief

I was brought on to help build their social media presence and to promote the new visual brand of their oral care line.

Their own SWOT described the company as discreet and introverted. I began with a workshop rather than a content calendar: a day and a half with both CEOs, working through the brand from the top.

The workshop1 / 22

Workshop deck, slide 1 Workshop deck, slide 2 Workshop deck, slide 3 Workshop deck, slide 4 Workshop deck, slide 5 Workshop deck, slide 6 Workshop deck, slide 7 Workshop deck, slide 8 Workshop deck, slide 9 Workshop deck, slide 10 Workshop deck, slide 11 Workshop deck, slide 12 Workshop deck, slide 13 Workshop deck, slide 14 Workshop deck, slide 15 Workshop deck, slide 16 Workshop deck, slide 17 Workshop deck, slide 18 Workshop deck, slide 19 Workshop deck, slide 20 Workshop deck, slide 21 Workshop deck, slide 22
Click to page through the workshop

The resultSetting up

Social post from the setting up section of the work Social post from the design management section of the work Social post from the the brand section of the work Social post from the visual identity section of the work Social post from the touchpoints section of the work

The shoots

We strongly featured families in portrait photography, to create a warm feeling around the brand. Sometimes we would interview the family about why oral health matters to them, which gave a second stream of content out of every shoot day.

Additionally we would have product photo shoots, where we featured the USP of each product as an ingredient.

The results are warm and inviting.

The year of WILD

The feed.

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What I left behind

I handed over a system rather than a backlog: content pillars, a strategy for running them, and a mood defined clearly enough that someone else could shoot to it.

The photography and video we produced outlived the campaign it was made for. It still runs across their products, their marketing material and their point of sale.

Depurdent packaging held in hand
Styled flat lay: toothbrush, tube and textile
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