Women in Fiction
An interactive Advent calendar of twenty-five illustrated heroines, printed on postcards that animate when you scan them.
The idea
While working as part of the creative team at ruby AG, I created the illustration and animation for our interactive Advent calendar campaign Women in Fiction, a tribute to twenty-five iconic female role models from film and television.
The series featured digitally illustrated animated heroines, celebrating the cultural impact of women in storytelling.
This in-house initiative was designed to strengthen customer relationships while showcasing ruby AG's values through bold, creative storytelling.
From static to animation
The postcard set was made interactive through an augmented reality app, giving recipients a playful and immersive way to engage with the artwork. When the viewer scanned the illustration with the app the animation appeared on the screen.
It was interesting at the time to use AR and mobile phones as an emerging technology.
We also published the animated series on ruby's Instagram account throughout December, reinforcing the company's commitment to increasing the visibility of women across all areas of society.